MKTG 5000 - Marketing Management

This class may not be taken for credit by Marketing Majors. Roll up your sleeves and see the results of making marketing decisions. This course is a hands-on analysis and actual decision-making journey in marketing strategy. Experience the power of strategy tools such as differentiation and positioning. We additionally study actual case histories and decisions made by real managers and executives - and see how they did. The conclusion of the course provides an opportunity to apply your knowledge of marketing strategy maneuvers and marketing management via computer simulation. Major marketing concepts, principles, and strategy are directly applied.