EDTEC 474 - Search Engine Optimization

Ever wondered how some websites appear before others in a search engine, or how you can improve your visibility in a web search? What search engine is more important when making changes to your website? Search Engine Optimization is the latest tool for business in a competitive online environment. Learn how search engines determine what sites to list first and how to keep your site at the top. This course will cover the background behind search engines, the technologies that are being used, analysis methods, and techniques to increase your search engine visibility.