PSY 2440 - Psychology of Getting What You Want: Attitudes and Persuasion

Examines the basic psychological theories in attitude formation and change. Issues discussed will include attitude measurement, persuasive techniques, and the consequences of attitude change. Reviews field from classic to contemporary theories with an emphasis on research. Students will be asked to write two papers, take three exams, and turn in weekly questions. The class is designed for all majors interested in attitude formation and persuasion (e.g., psychology, communication, marketing, business).