MKTG 6315 - Optimizing Online Business with Web Analytics

Focuses on the use of Web Analytics to optimize online business. In this course you will learn how to analyze traffic trends, use path analysis to improve traffic flow, and increase site conversion by understanding key visitor segments. Advanced topics will include: creating, managing, and optimizing online marketing campaigns, creating custom reports, and integrating with third-party vendor data. Exercises and industry-standard concepts will be presented using products by Omniture.