MKTG 6310 - Marketing through Interactive Media

You may have heard about "SEO", but what do you know about PPC, CTR, CPL, and CPM? You have been exposed to marketing through interactive media when you search on Google, comment on Facebook, watch videos on YouTube, read blogs and send/receive emails every single day, but how much do you know about how this content is developed, delivered, targeted, and consumed? This course is your roadmap to navigating the world of online marketing and is designed to teach you tactical skills and bring strategic insights from internet marketing professionals. Learn how to launch and manage a campaign in Google Adwords, understand how to rank websites on search engines, and grow to appreciate the importance of targeted and relevant consumer messaging. Expect a blended format of lectures, hands-on learning, guest speakers and expert panels.