LLBUS 197 - Writing for Websites

Are you building a webpage to advertise your new business or product? Wanting to blog or tweet about your business? Regardless of your word-smithing abilities, you will benefit from the web-specific tips web-copy writers use to help market ideas and products. We'll cover etiquette for social media; what belongs on a home page or blog; organizing information for the most delivery with the fewest clicks; and how words and graphics work together to form an inviting, informational page to help sell your product or service. A take-home assignment will allow you to create web copy between sessions; in session two, we will review one another's efforts.