Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Recommended Prerequisite: MKTG 1310 or 3100 or PRT 3211.
Description
This course prepares students with the advanced marketing tools necessary for success in the emerging digital environment. Students will be prepared to address business strategy and customer relationship management in Internet economy, Web and online marketing, E-Commerce, E-Mail, and global market place.