Course Detail
Units:
1.5
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: Masters status in the School of Business.
Description
The main focus of this course is on written expression in the business context. In particular, we concentrate on how the written word acts as a principal means of implementing business strategy and solving managerial problems. Students will enhance their proficiency as writers, regardless of current skill level, and will improve their writing through a series of workshops and revisions. Students will gain a clear understanding of the communication process, audience analysis, and message development. Further, students will learn how to integrate ethical dimensions of business writing when writing to both domestic and global business audiences. Assignments include traditional correspondence such as memos, letters, proposals, and case analyses; and electronic correspondence such as email, blogging, instant messaging, and text messaging.