Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in MGT 3700 AND MKTG 4700 AND FINAN 3040 AND Full major status in the School of Business
Description
The objective of this course is to lead each student, either individually or as the member of a team, through the practical experience of constructing a business plan. After completing this course, you will have produced a business plan suitable for launching a company. A hands-on, team-based, approach, in which business ideas are proposed, tested, and refined over successive stages, is employed. Business plan presentation strategies and skills are also addressed.