PROED 545 - How Social Media is Changing Nonprofit Communications

Successful nonprofit communication is measured by the ability to effectively foster productive relationships among donors, volunteers, partners, employees, and other community stakeholders. Rapidly-changing communications platforms, messaging strategies, and organizational dynamics must be addressed to ensure alignment with a nonprofits overall mission and goals. This course provides in depth analysis of the changing communications landscape. It offers practical tips for testing new outreach tools and tactics, and provides an advanced forum for identifying new measures of relationship-building for your organization. Learn how to leverage social networking channels and engagement tools to further your organization's communications, relationship-building, and development strategies. Key course takeaways include an individualized communications action plan and an overview of new standards and best practices for engaging in the emerging social media paradigm. Executive directors, marketing managers, development staff, and communications teams will receive valuable, actionable insights for creating successful programs to advance the organization mission and programs.