MKTG 6190 - Marketing Management

Provides an overview and integration of major marketing management concepts and principles. The course covers the fundamentals of marketing strategy and the decisions relating to marketing that must be made in every profit or nonprofit organization. Emphasis is placed on the application of these concepts to marketing decisions with the goal of developing or enhancing students' skills at critically thinking about marketing management issues. Topics for discussion will include external analysis of the competition and customer, internal analysis of the decision making company and formulation of marketing mix decisions.