Course Detail
Units:
4.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: MBA 6700.
Course Attribute:
DCE
Description
Current models of interpersonal communication and persuasion, and their applications in professional marketing practice. Monitoring of verbal and nonverbal feedback analyzed in conjunction with designing signals to be sent. Laboratories scheduled weekly. Some sections taught as writing emphasis; see Writing Program in this section of the catalog for explanation.