Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: MKTG 3010.
Requirement Designation:
Upper Division Communication/Writing
Course Attribute:
DCE
Description
Overview and integration of major marketing-management concepts and principles and their application to marketing decisions. Open to marketing majors only. Some sections taught as writing emphasis; see Writing Program in this section of the catalog.