MKTG 6750 - Marketing to Organizations

This course covers the proven frameworks and tools needed for successful B2B marketing. Specific topics include how to identify and leverage competitive marketing advantages, assess market needs, identify key points of differentiation, design and deliver on value propositions, integrate marketing and sales, and apply modern B2B marketing principles in a digital-first environment. At the end of the course, students will be able to apply the knowledge and skills they learn to create a B2B marketing action plan for their organization.