MKTG 231 - Digital and Internet Marketing

This course introduces students to the major concepts and tools involved in digital and internet marketing. Topics include search and display advertising, social media, search engine optimization (SEO), content marketing, dialog marketing, affiliate programs, re-targeting and digital analytics. Students will learn how marketing strategies are implemented on-line and gain hands-on experience using tools that include keyword research tools, traffic strategy analyzers, and campaign management tools. This course is designed for students of any major and provides skills that will be useful to students in a wide range of real world professional endeavors. Students receiving credit for MKTG 2310 may not receive credit for MKTG 4310.