Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: Intermediate or Full Major status in the David Eccles School of Business OR Minor status in Entrepreneurship OR Instructor Consent.
Description
Developing the initial business concept to include market analysis and segmentation, customer research, product evaluation and development of a business concept. Students will conduct feasibility studies and conduct product and consumer research.